Hot Off the Press: Vorwerk's TM7 Thermomix Sets the Bar High with Over 300,000 Units Sold!
Vorwerk Aims High with the Launch of New Thermomix Model
Get ready to revolutionize your culinary adventures because Vorwerk's newest Thermomix model, TM7, is here and slaying the kitchen appliance market! With an astounding 300,000 units already ordered, it's clear that this bad boy is no joke!
Wait, who's hungry for some techy food-prep goodness? This badass Thermomix boasts some mind-blowing features such as advanced temperature control, a bigger and quieter motor, a redesigned Varoma steaming system, and a sleek 10-inch multi-touch display that'll guide you through your cooking journey like a boss.
But let's talk about the punchline: the TM7 isn't playing around with its price tag either, priced at a hefty 1,549 euros—50 euros more than its predecessor. This kitchen beast is manufactured in Wuppertal and France, with production expected to ramp up considerably at its dedicated plant in Donnemain-Saint-Mames.
Now, you might be wondering where to get your hands on this culinary marvel. Well, Vorwerk doesn't sell it in stores; instead, it's distributed through direct sales by independent consultants who'll probably invite you to their Thermomix parties, and you should definitely go to one of those!
Here's the lowdown on Vorwerk's financials: the group's revenue for 2023 was around 3.2 billion euros, but their net income took a slight dip from 133 million euros (2023) to 99 million euros due to high development costs for the TM7. However, their Cookidoo platform gained a whopping 900,000 subscribers, reaching a total of 6 million.
A word of caution for those in Germany, though: patience is a virtue. Seems like the current delivery time is approximately 18 weeks, so it's best to order your TM7 sooner rather than later!
Sources: ntv.de, jki/dpa
(Fun Fact: Did you know that the Thermomix has been around since 1971 and accounts for over half of Vorwerk's total revenue? It's been a heartthrob among kitchen appliances for more than 50 years!)
The TM7 Thermomix, with its advanced features, is not just revolutionizing kitchens but also community and national legislation, as it is distributed through Vorwerk's unique direct sales model, which involves independent consultants organizing Thermomix parties.
As more people adopt the TM7's smart home-and-garden solutions and embrace technology in their lifestyle, Vorwerk's financials continue to soar, with an impressive 900,000 subscribers on their Cookidoo platform and a significant impact on the group's revenue.
