UK Tour Resurfaces in New Zealand Once Again
Audiology, a New Zealand-based independent events company, is making waves in the electronic music scene. Known for delivering multi-stage boutique festivals and major tours, Audiology has been instrumental in bringing top electronic music acts like Carl Cox and Netsky to cities across the country, including Auckland, Wellington, and Christchurch.
The company's roots can be traced back to humble beginnings. Mitch Lowe, the individual behind Audiology, started with small $5 club shows that gradually grew into medium-sized $10 club shows. The success of these events led to the idea of repeating them monthly, and eventually, the launch of a clothing label.
The clothing label launch party turned out to be a significant turning point. The event was a success, sparking the idea to repeat it monthly. This move not only served as a form of advertisement for the clothing label but also marked the beginning of Audiology's journey as an events company.
Fast forward to today, and Audiology is in the thick of planning for the summer, with the UKF Festival tour and over 150 shows on the calendar. Mitch Lowe, now at the helm of this thriving company, expresses admiration for the drum and bass scene in New Zealand, noting the energy, size of crowds, beautiful landscape, and hospitality.
One of the unique aspects of Audiology's events is their role as a vessel for people to express who they are and find unique, fun, inclusive experiences. This philosophy is evident in their planning for their favourite winter festival, Mardi Gras.
Mitch Lowe believes that Audiology's model inadvertently answers the question about the balance between small, grassroots promotions and bigger productions. By listening to what the people want, Audiology continues to deliver underground club shows while also producing large-scale events like the UKF tour, which includes Sub Focus, Dimension, Friction, Hybrid Minds, and Netsky.
For Mitch Lowe, the upcoming UKF tour feels like a full circle moment. It harks back to his DJing days in the 2010 era when UKF was a major part of his life. He expresses a wish that he had gone to university in Dunedin to experience the wild street parties firsthand, particularly Castle Street, a location known for its wild parties.
Audiology's goal is to create loyalty and longevity in the events they produce, whether they are big or small. The company's passion for electronic music and its commitment to delivering high-quality events have earned it a reputation as a company that does "cool shit" in the electronic music scene.
In sum, Audiology, as a New Zealand-based electronic music touring company, is known for promoting major electronic music tours and events. However, its detailed company history and philosophy are not publicly documented or found in the current search results. Despite this, its role is clear: to facilitate the electronic music scene through live performances and artist tours in New Zealand.
The transformation of Audiology, from small $5 club shows to a thriving events company, has not only extended to the realm of electronic music, but also encompasses a lifestyle brand. Their monthly launch parties marked the inception of a clothing label, thus broadening their horizon beyond music.
Home-and-garden parties may not be an immediate association with Audiology, but the success of their monthly launch parties could potentially inspire unique, fun, and inclusive gatherings for the home-and-garden enthusiast. On the other hand, their UKF Festival tour and over 150 shows on the calendar cater to the entertainment-seeking audience, particularly music lovers.
