TUMI inaugurates its first flagship store in China, located at Shanghai Centre
TUMI Opens First Flagship Store in China with Grand Celebration
TUMI, the global leader in premium travel and lifestyle accessories, recently unveiled its first flagship store in China. Located at the iconic Shanghai Centre, the store opened its doors to the public on August 5, 2025.
The grand opening event was an exclusive affair, rooted in design, culture, and meaningful connection. The evening began with a symbolic ribbon-cutting ceremony, attended by notable guests from across the region and beyond, including the newly named Asia-Pacific brand ambassador, Wei Daxun.
The Shanghai flagship store features an immersive design, with a sculptural façade, curved LED screens, and an evocative art installation. The art installation, titled "Journey," embodies the brand's belief that travel is not just about where you're going, but how you move through the world - with clarity, resilience, and meaning. The installation, created by renowned contemporary artist Xu Fei, is rooted in the ancient Chinese cosmological concept of round heaven and square earth, echoing TUMI's approach to design.
Inside the store, guests explored a curated selection of TUMI's premium collections, including Alpha Bravo and Harrison. They also had the opportunity to visit the interactive materials wall to experience TUMI's innovations in cutting-edge design material technology firsthand. TUMI's personalization service introduced an exclusive Shanghai mold for the event, enabling guests to create custom keepsakes.
The evening's festivities continued with an after-party that featured entertainment, interactive workshops, and a bespoke fan-personalization experience. The full-day celebration concluded with a dynamic in-store experience featuring curated music, fine wine, and exclusive customization offerings. A distinctive open-concept VIP area presented meticulously curated premium travel and luggage offerings.
TUMI Creative Director Victor Sanz expressed his enthusiasm about the Shanghai opening and the energy at the event, highlighting it as an important milestone for the brand in the region. The store emphasizes immersive and elevated retail experiences designed to serve global travelers.
The TUMI China flagship store is located at Room A02-B, Ground Floor East Department Store, 1376 West Nanjing Road, Jingan District, Shanghai. The store's operating hours are from 10am - 10pm.
This flagship store is a testament to TUMI's commitment to thoughtful craftsmanship and its focus on elevating the luxury travel and lifestyle experience in the Chinese market.
[1] Source: TUMI Press Release, August 5, 2025 [5] Source: Shanghai Centre Press Release, August 5, 2025
- The grand opening event of TUMI's first flagship store in China, held on August 5, 2025, was a celebration of design, culture, and connection, marking a significant milestone for the brand in the region.
- TUMI's innovative approach to design is apparent in its Shanghai flagship store, which features an immersive experience that incorporates technology and art, such as the evocative "Journey" art installation by Xu Fei.
- Apart from exploring TUMI's premium collections, guests also had the opportunity to engage with the brand's cutting-edge design material technology at the interactive materials wall.
- Aside from the store's luxurious product offerings, TUMI's personalization service provided a unique experience for guests, with an exclusive Shanghai mold available for custom keepsakes.
- The TUMI China flagship store, located at the Shanghai Centre, is not just a retail space but a destination for experiential learning, shopping, and entertainment, offering a blend of the general-news, lifestyle, home-and-garden, and technology trends while catering to the needs of global travelers and the local business community.
