Toy Makers Rebranding: InclusiveDesign Boosts Company Growth
In today's world, smart brands are recognising the importance of accessibility as both a social good and a strategic growth opportunity. This shift towards inclusivity is being driven by the understanding that products designed to be accessible often benefit everyone.
This is particularly relevant in the toy industry, where most products on the market today fail to cater to a diverse audience. By focusing on accessibility, the industry has an opportunity to lead, not just in terms of usability, but also in participation and growth.
The potential buying power of people with disabilities and their families is substantial. According to recent estimates, this group represents over $1.9 trillion in global disposable income, with the potential rising to over $13 trillion when including friends and family. This presents a significant market opportunity that forward-thinking brands are eager to tap into.
One such brand is Easterseals, an organization serving communities around the world. For Easterseals, accessible products are essential tools for development, independence, and dignity. Well-designed toys and tools, as observed by the organization, support growth at every stage of life.
Accessible toys can have numerous benefits. They can support fine motor skills, social-emotional growth, and self-confidence. Moreover, inclusive design can drive innovation, reach new customers, and build brand loyalty. Engaging with people with disabilities builds trust, strengthens reputation, and reinforces accessibility as a driver of long-term success.
The global accessible toy market is currently worth $1.5 billion, growing at nearly 10% annually and projected to double by 2033. This growth is a testament to the increasing recognition of the value of accessible products.
Kendra Davenport, the President and CEO of Easterseals, emphasises that accessibility is an ongoing commitment. By listening to feedback from people with disabilities and their families, brands can continually improve their products and create lasting connections with consumers.
The toy industry offers a compelling case study for the benefits of accessible toys, which can support therapy, development, and sensory regulation. However, the potential for accessibility extends beyond toys and into other industries. Working together, industries can help build a future where accessibility is the standard.
The Forbes Nonprofit Council, an invitation-only organisation for chief executives in successful nonprofit organisations, is another group advocating for accessibility. However, further information about the specific organisations represented in the Council was not available.
In conclusion, brands that lead with accessibility send a powerful message of inclusion to people with disabilities and their families. By embracing accessibility, brands not only open up new markets but also contribute to a more inclusive and equitable world.
