Nanobrewery Setup Tips: Essential Considerations for a Successful Brewery Location
"The Importance of Where You Stand"
Setting up a nanobrewery is an exciting venture, and choosing the right location plays a crucial role in its success. Here are some tips from industry experts to help you make an informed decision.
Market Research and Local Competition
Before diving into location scouting, assess the number and type of breweries already operating in the area. Understanding local competition helps identify gaps in the market and potential niches, such as a neighbourhood underserved by craft beer options or a region with strong local tourism but few brewing options [2].
Accessibility and Demographics
Prioritise locations with good security, ample parking, and manageable traffic to ensure a positive customer experience. A location in a residential area can help attract a steady flow of local, repeat customers, while proximity to entertainment, dining, or tourism hubs can bring in additional foot traffic [2].
Distribution and Logistics
Evaluate the feasibility of reaching distributors and retailers. Proximity to these partners can reduce shipping costs and improve freshness. However, for a nanobrewery focused on direct sales through a taproom, being near your customer base is more important than distribution logistics [2].
Local Laws and Zoning
Thoroughly review state and local alcohol regulations, including zoning laws that may restrict where breweries can operate. Compliance with these laws is essential for securing permits and avoiding legal complications [2].
Community and Experience
Consider the surrounding community and potential for creating a unique experience. Co-locating near wineries, bike trails, or other attractions can create a destination spot and attract a diverse clientele [1]. Spaces that offer room for events, live music, or outdoor seating can enhance customer engagement and brand loyalty [1].
Quick Checklist of Key Factors
- Market demand and competitive landscape [2]
- Accessibility: parking, traffic, walkability [2]
- Local laws and zoning compliance [2]
- Distribution logistics (if selling beyond the taproom) [2]
- Community fit and potential for unique experiences [1]
In addition to these factors, industry experts offer some practical tips to streamline your brewery setup.
- If a double batch system is not available, having hot water on demand is still beneficial [3].
- A waterproof space should be equipped with a durable hose and nozzle for efficient cleaning [4].
- Sam Anker from 1st Down Brewing in Winterset, Iowa, suggests sloped floors leading to floor drains for easier clean up after Brew Day [4].
- Jacob May from Two Pillars Brewery in Calgary recommends having a waterproof brewing space for easy cleaning and durability [5].
- Grain and aluminum cans often arrive on pallets, making adequate storage essential for times of overstock [6].
- Ryan Oxton, who has assisted hundreds of brewers in finding suitable setups, can be reached at info@our website for questions regarding a dream Nano brewery setup [7]. Ryan enjoys helping homebrewers turn their passion into a professional brewery [8].
Choosing the right location is both a strategic and tactical decision that should balance business logistics, regulatory requirements, and the potential for creating a memorable customer experience. By considering these tips and factors, you can set your nanobrewery up for success.
On brew day, ensuring the brewing space is waterproof and equipped with a durable hose and nozzle is essential for efficient cleaning. Additionally, a home-and-garden lifestyle with a residential location can help attract a steady flow of local, repeat customers.
