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Shark Tank Investment: Alice's Table Business Receives Funding

Festivities Abound in Our Society: A Wide Array of Celebratory Events Await, Ranging from Baby Shower Fetes and Gender Reveal Parties

Table of Alice, Appearing on Shark Tank
Table of Alice, Appearing on Shark Tank

Shark Tank Investment: Alice's Table Business Receives Funding

Alice's Table, an event management company specialising in flower arrangements and gourmet culinary art, has grown into a unique lifestyle brand, demonstrating the importance of passion and hard work in achieving business success. Founded by Alice Lovell Rossiter in 2015, the company has since expanded its niche and captured the attention of stay-at-home mothers, housewives, and individuals of all genders seeking a liberating experience in the world of floral design and culinary arts.

The main focus of Alice's Table remains on its core offerings: beautiful and intricate flower arrangements and delicious gourmet dishes. Participants in Alice's Table events can purchase the same products used during the workshops to replicate the experience at home, allowing them to continue the creative journey long after the event ends. The company has also expanded its niche to include culinary and gourmet catering options, providing a comprehensive experience for those who wish to explore both floral design and culinary arts.

Alice's Table's success is not only a testament to its unique offerings but also its ability to adapt and innovate. In 2018, the company collaborated with 1-800-FLOWERS.COM, Inc., pivoting into a lifestyle brand that offers both in-person and digital workshops. This expansion has enabled Alice's Table to reach a wider audience, offering curated experiences and digital workshops that cater to busy schedules and various locations.

Alice's Table's growth serves as an inspiration for those starting their own businesses. In Season 9 of Shark Tank, Alice appeared on the show and secured a deal with Mark and Sara for $250,000 in exchange for 10% equity and an option to continue investing as the business grows. This investment has helped propel Alice's Table forward, enabling it to offer internships for women aiming to gain industry experience and alternatives such as diploma courses and workshops.

Despite its growth, Alice's Table remains committed to providing well-managed events that offer a liberating experience for women. The company's events are designed to empower participants, providing them with the skills and confidence to create their own floral masterpieces and delicious dishes. With its continued success and dedication to innovation, Alice's Table is set to continue revolutionising the event management industry.

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