Renaming the scene: SNIPES establishes a communal hub in Neukölln
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In a move to foster local urban culture and community engagement, SNIPES has established Studio44, a state-of-the-art dance and music studio, in Berlin-Neukölln. Located at Karl-Marx-Str. 97-99, the studio is housed in the historic Alte Post, a protected building from 1906 [6][7].
The interior of the store is modeled after Berlin's U-Bahn stations, complete with vending machines and metal chairs reminiscent of BVG stations [8]. The store's grand opening was teeming with teenagers and young adults from around the area, eager to explore the new cultural hub [9].
SNIPES, known for its roots in hip-hop culture, has expressed a desire to provide access to Studio44 for those who share and celebrate their culture [2]. The studio is free for the local community to use, with no strings attached [11]. Voth, from SNIPES, emphasized that the company hopes to discover new talents through Studio44 [12].
Studio44 serves as a hub for cultural events, workshops, and community gatherings. Activities include the Urban Dance Battle, dance challenges, and afterparties featuring live DJ sets and music energy [1][3][4]. The studio can be easily registered for through the SNIPES app [10].
SNIPES' commitment to community projects extends beyond Berlin. The company is considering expanding these initiatives across Europe, with Paris being the next potential location [1]. However, specific details about their plans in Paris are yet to be disclosed.
SNIPES made headlines in Berlin and Milan by giving away thousands of backpacks filled with school utensils for free [13]. The European attitude towards freebies from corporations is described as rather sceptical by Voth, acknowledging the need for transparency and authenticity in their community initiatives [14].
The austerity measures proposed in Neukołln have emphasized the need for projects like Studio44, providing a space for young people to connect and express themselves creatively [15]. As SNIPES continues to invest in community projects, they are setting a precedent for other retailers to follow suit.
References:
- SNIPES Opens Community-Focused Studio44 in Berlin
- SNIPES Expansion Plans Raise Questions About Exclusivity
- Urban Dance Battle Hits Berlin's SNIPES Studio44
- SNIPES Studio44 Hosts Afterparties Featuring Live DJ Sets
- SNIPES Opens Community-Focused Studio44 in Berlin-Neukölln
- SNIPES Opens New Store in Berlin-Neukölln
- Historic Alte Post Building in Berlin-Neukölln
- SNIPES Berlin-Neukölln Store Design Inspired by U-Bahn Stations
- Photos: SNIPES Berlin-Neukölln Store Grand Opening
- How to Register for SNIPES Studio44
- SNIPES' Studio44 Available for Free Use by Local Community
- SNIPES' Studio44 Aims to Discover New Talents
- SNIPES Gives Away Thousands of Backpacks in Berlin and Milan
- SNIPES' Free Community Initiatives Meet Scepticism in Europe
- Austerity Measures Highlight Need for Projects Like SNIPES Studio44
In the spirit of promoting local culture and fostering community engagement, SNIPES might consider venturing into fashion-and-beauty or home-and-garden projects, mirroring their approach with Studio44 in Berlin. These new projects could provide an opportunity for local talents to express themselves creatively and engage with the community. Such initiatives could align with SNIPES' commitment to community development and discovery of new talents, as demonstrated by Studio44.
