Provital Launches 'Zenia Energy Revitalizer' for Men's Grooming Boom
Provital introduces 'Zenia Energy Revitalizer', a skincare product tapping into the rejuvenating power of nature, backed by scientific evidence. This launch comes at a time when the men's grooming market is booming, with 74% of men aged 20-39 showing significant interest in personal grooming.
The product, built around Provital's Energen active ingredient, aims to reduce skin imperfections caused by fatigue. With the pandemic driving a shift towards outdoor spaces for relaxation and socializing, the beauty industry is focusing on fatigue and stress concerns in product storytelling.
Energen, a natural composition, has strong storytelling potential in the male grooming market. In vivo testing demonstrated its effectiveness, showing a 13.9% global skin relief compared to just 1.9% in the control group. This three-dimensional hydrocolloidal matrix stimulates cellular energy production in mitochondria, delivering tangible results.
Provital's 'Zenia Energy Revitalizer' harnesses the energizing power of nature to revitalize skin and reduce fatigue-related imperfections. With a growing interest in men's grooming and the pandemic's impact on outdoor activities, this product offers a compelling solution for those seeking to enhance their skin's health and overall well-being.
