Online Spanish Training Course for Narrative Work - Online Spanish Narrative Training Course
In the pursuit of social change, communication is a powerful tool, and the Inspiratorio course is aimed at empowering activists and organizations in Latin America to harness this power effectively. This online video training course, offered in Spanish, focuses on strengthening the narrative power of these groups, helping them to create compelling and impactful stories that drive social change.
The course invites participants to rethink communication as a key component of their mission, encouraging them to connect with like-minded organizations and movements. It offers a range of practical and thoughtful resources to strengthen strategies, define clear objectives, and create effective narratives that enhance collective impact.
One of the key resources provided is the strategic communication aligned with social movements' goals, as analysed by Ayres, Vega-Casanova, and Cabrera (2025). This approach emphasizes the importance of connecting communication strategies directly to social objectives and narratives that reflect local realities and aspirations.
Another resource focuses on stakeholder involvement and a relational approach in PR and communication, as highlighted by a 2025 international study. This method promotes a more relevant and accountable narrative creation by centralising stakeholder involvement in defining objectives and impact measures.
The course also advocates for the use of free technologies for socio-environmental justice and territorial protection, as promoted by organizations like the Association for Progressive Communications (APC). These tools support effective storytelling and communication strategies in advocacy, crucial for creating impactful narratives and engaging diverse stakeholders.
Veronica Herrera's work on civil society addresses overlooked citizen action dimensions, suggesting that building narratives around persistent, subtle social harms can mobilize advocacy effectively. This resource helps frame communication strategies that make long-term social change visible and compelling.
The Inspiratorio course also emphasizes the importance of repetition and constant presentation of ideas from various perspectives and in multiple formats for effective narrative change. It provides a guide to campaign and movement building by the Leading Change Network, and encourages participants to consider how they want to be perceived, the image they project, and the type of change they are promoting when developing communication strategies.
Finally, the course offers a tool for narrative change, which can be embraced by different actors, movements, and social sectors, and is a training and innovation platform for narrative work, promoted by Puentes. Its mission is to promote stories of empathy, liberation, and dignity that inspire the possibility of just and diverse futures.
- In the quest for social change, the Inspiratorio course aims to empower Latin American activists and organizations by strengthening their narrative power.
- The course encourages participants to rethink communication as a crucial aspect of their mission, connecting with like-minded groups and movements.
- It provides practical resources to enhance communication strategies, define objectives, and create impactful narratives that foster collective impact.
- A key resource is strategic communication aligned with social movements' goals, as analyzed by Ayres, Vega-Casanova, and Cabrera in 2025.
- Another resource emphasizes stakeholder involvement in PR and communication, as highlighted by a 2025 international study.
- The course advocates for the use of free technologies for socio-environmental justice and territorial protection, like those promoted by the Association for Progressive Communications.
- Veronica Herrera's work on civil society offers insight into building narratives around persistent, subtle social harms to mobilize advocacy effectively.
- Repetition and constant presentation of ideas from various perspectives and formats are crucial for effective narrative change, according to the course.
- It offers a guide to campaign and movement building by the Leading Change Network, encouraging participants to consider their image, the change they promote, and how they want to be perceived.
- The course presents a tool for narrative change that can be adopted by various actors, movements, and social sectors, promoted by Puentes.
- Their mission is to promote stories of empathy, liberation, and dignity that inspire the possibility of just and diverse futures.
- Additionally, the course touches on subjects like education and self-development, personal growth, sustainable living, technology, business, real estate, sports, sports analysis, entertainment, online education, learning, skills training, social media, and career development.
