Munich's state capital has Almdudler as its licensing partner, with renowned designer Marina Hoermanseder creating an "Oktoberfest Edition" to give the drink a fresh update.
Almdudler Introduces Limited Oktoberfest Edition for 2025
The Almdudler Oktoberfest Edition 2025, a collaboration with renowned designer Marina Hoermanseder, will be exclusively available during Oktoberfest from September 20 to October 5, 2025. This limited edition celebrates alpine tradition, geselligkeit (sociability), and life joy, reflecting both Almdudler's values and the Oktoberfest spirit.
The exclusive edition will be served at select Munich gastronomy venues, including the Käfer Wiesn-Schänke, Käfer Stammhaus, Käfer Delis, Madl-Wiesn in the Schützen-Festzelt, as well as other renowned locations like the Hofbräukeller, Haxnbauer, and the Biergarten am Chinesischen Turm.
Marina Hoermanseder's designs have been worn by stars like Lady Gaga and Rihanna, and with this edition, Almdudler aims to bring an optical highlight into the tents and emphasize their connection with the gastronomy. The designer modernizes the Almdudler folk costume with a wink, creating bottles and jugs designed with a new colorful folk costume look inspired by traditional leather pants and dirndls.
The stone jug brings modern design and alpine joy to the Oktoberfest Edition, while the collection unites tradition and pop culture, offering a playful-modern yet strong look. The bottles and jugs feature characteristic buckles and playful elements from Hoermanseder's work.
Claus Hofmann-Credner, marketing director of Almdudler, is pleased with the cooperation with both 'Oktoberfest' and Marina Hoermanseder, stating that this is Almdudler's first licensed product linked to Oktoberfest. Elena Gorschek, product manager at Almdudler, is enthusiastic about the refreshing design.
The press contact for Almdudler is the Almdudler Press Office Germany, c/o UVPR - Agency for Press and Public Relations, with Uschi Ahlborn as the main contact.
Locations serving the Almdudler Oktoberfest Edition 2025:
| Location Type | Specific Venues | |----------------------------------|------------------------------------------------| | Käfer locations | Käfer Wiesn-Schänke, Käfer Stammhaus, Käfer Delis | | Oktoberfest tents | Madl-Wiesn at Schützen-Festzelt | | Other renowned Munich gastronomy | Hofbräukeller, Haxnbauer, Biergarten am Chinesischen Turm |
The Almdudler Oktoberfest Edition 2025 will premiere at the Wiesn on September 21 in Munich at the Almauftrieb in the Kaferzelt. This product is only available on-site during the Wiesn period at these select venues, not generally in stores or outside Oktoberfest.
- The collaboration between Almdudler and renowned designer Marina Hoermanseder for the limited Oktoberfest Edition 2025 stretches beyond beverages, introducing a fashion-and-beauty element with modernized Alpine-inspired bottle and jug designs reminiscent of traditional leather pants and dirndls.
- Apart from enjoying the Oktoberfest Edition in select Munich gastronomy venues like Käfer Wiesn-Schänke, Hofbräukeller, and Haxnbauer, fashion enthusiasts can explore home-and-garden decor pieces inspired by the vibrant folk costume look of the limited edition, offering a unique blend of alpine tradition and contemporary design.
