Kohelika Kohli Revamps Exhibit 320, Emphasizing Direct Art Experience
Virat Kohli, the renowned art director and CEO of K2India, has transformed Exhibit 320, a prominent space in South Asian contemporary art for fifteen years. His latest intervention, awarded at the EDIDA, emphasizes the gallery's role in shaping our understanding and experience of art.
In an era dominated by digital reproduction and algorithmic curation, Kohli's approach at Exhibit 320 stands out. He believes a gallery is not merely a container for art, but a space that influences how we see, understand, and experience artwork. His rigorous and presentational approach encourages active engagement, moving away from passive viewing.
Kohli's influence can be seen in the revamped Exhibit 320. He has staged art in a way that invites visitors to interact with the pieces, rather than simply observe them. This direct encounter with architecture and art is particularly significant in an age where high-resolution reproductions and machine-perfect displays are prevalent.
Virat Kohli, previously honoured at the International Film Festival of India (IFFI) in 2022, continues to make his mark in the art world. Through his intervention at Exhibit 320, he reminds us of the importance of experiencing art directly, without mediation, in an era dominated by digital reproduction.
