Japan Embraces Feline-Friendly ZuttoNyan Cat Litter Product
New Hybrid Cat Litter Brand ZuttoNyan Enters Japan's Pet Care Market
ZuttoNyan, a new entrant in Japan's pet care market, launched on August 19, 2025. The brand, which means "forever meow" in Japanese, is the brainchild of founders with a background in pet care product innovation and sustainable materials science.
The company's mission is clear: to provide lifelong companionship to pets. ZuttoNyan views pets as cherished family members deserving lifelong care. This belief is reflected in the brand's product development and philosophy.
ZuttoNyan's flagship product is a line of hybrid cat litters, including Tofu Hybrid Cat Litter and Cassava Hybrid Cat Litter. These litters were developed under the concept of "scientific formulation to optimize the pet care experience."
The hybrid cat litters are designed to align with feline instincts and offer quick absorption, strong deodorizing capabilities, minimal dust, and non-stick performance. They also boast a convenient and sustainable feature: they are flushable.
Gai Xiaoliang, the general manager of ZuttoNyan, aims to address real challenges in pet care through every product. The launch of the hybrid cat litter marks the first step toward fulfilling ZuttoNyan's promise of holistic pet care.
ZuttoNyan is committed to long-term companionship with pets and plans to continue focusing on pet health, developing more innovative solutions to common pet care challenges. The brand's primary goal is to make life easier for pet owners and ensure pet health.
The name ZuttoNyan symbolizes the brand's unwavering love and responsibility toward pets. The name, derived from Japanese, where "Zutto" means "forever," and "Nyan" is the onomatopoeic sound of a cat's meow, encapsulates the brand's heartfelt aspiration to provide lifelong companionship to pets.
ZuttoNyan's brand culture views technology as a tool for delivering warmth. The company's hybrid cat litters are no exception, providing a solution to common issues with traditional cat litter, such as poor clumping and excessive dust.
As ZuttoNyan continues to grow, it is poised to make a significant impact on Japan's pet care market, offering products that prioritize pet health, convenience, and sustainability.
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