Ikea stores will be hosting mini-stores from Best Buy in a trial run
IKEA and Best Buy have announced a new partnership that will bring IKEA's home furnishing expertise to select Best Buy locations across the United States. This collaboration marks the first time IKEA's products and services will be available at another retailer in the U.S.
Starting in fall 2025, the pilot program will launch in 10 Best Buy stores in Florida and Texas. These stores will feature a 1,000-square-foot IKEA shop-in-shop footprint, including 3–5 planning stations and inspirational kitchen and laundry displays.
Customers can seamlessly integrate Best Buy major appliances with IKEA kitchen and storage solutions in their design plans. Lakeland, Florida and Alamo Ranch (Texas) stores will also serve as pickup points for IKEA products ordered either through this program or via IKEA.com, offering free in-store pickup.
IKEA Family members booking a planning appointment at Best Buy or IKEA locations will earn 50 bonus points. IKEA co-workers will provide planning support for home furnishings, while Best Buy staff will assist with appliances and electronics advice.
This initiative reflects a strategic move to make functional, affordable home design more accessible and convenient by blending technology and design in familiar retail environments.
In addition to this partnership, IKEA has updated its loyalty rewards program, allowing shoppers to earn points on purchases and various engagements that can be exchanged for rewards such as free food and purchase discounts.
Best Buy reported a first quarter revenue decline of 0.9% year over year to $8.8 billion. The company has also lowered its full-year guidance due to the evolving trade policy landscape, now expecting a revenue range from $41.1 billion to $41.9 billion. Despite these challenges, the partnership between IKEA and Best Buy represents a promising opportunity for both companies to expand their offerings and reach new customers.
References:
[1] IKEA Press Release, IKEA and Best Buy Announce Partnership to Pilot Kitchen and Storage Planning Services in Select Best Buy Stores, www.ikea.com/us/en/press-releases/ikea-and-best-buy-announce-partnership-to-pilot-kitchen-and-storage-planning-services-in-select-best-buy-stores
[2] Best Buy Press Release, Best Buy Reports First Quarter Results, www.bestbuy-investor.com/news-releases/news-release-details/best-buy-reports-first-quarter-results
[3] IKEA U.S. Press Release, IKEA U.S. Updates Loyalty Rewards Program, www.ikea.com/us/en/press-releases/ikea-u-s-updates-loyalty-rewards-program
- The collaboration between IKEA and Best Buy signifies a strategic move in the retail industry, combining technology and design in business environments.
- This partnership will allow IKEA's home furnishing expertise to be accessible at Best Buy locations across the United States, marking a first for the company.
- Starting Fall 2025, a pilot program will launch in 10 Best Buy stores in Florida and Texas, offering a dedicated IKEA shop-in-shop space.
- Customers can expect to integrate Best Buy major appliances with IKEA kitchen and storage solutions, creating a seamless shopping experience in these stores.
- IKEA Family members will earn bonus points for planning appointments at Best Buy or IKEA locations, while both companies' staff will provide expert advice on home furnishings and appliances.
- IKEA has updated its loyalty rewards program, allowing customers to earn points on purchases and various engagements, which can be exchanged for rewards such as free food and purchase discounts.
- Recently, Best Buy reported a first quarter revenue decline and lowered its full-year guidance due to the evolving trade policy landscape, indicating challenges in the finance sector.
- Despite these challenges, the partnership between IKEA and Best Buy represents a promising opportunity for both companies to expand their offerings and reach new customers in the lifestyle, home-and-garden, technology, business, trade, and retail sectors.
