Founder Bruce Hodgson of Artichoke discusses catflaps, carpentry, and the future of crafts.
Bruce Hodgson, the visionary behind renowned British interior company Artichoke, is making waves in the industry with his commitment to traditional craftsmanship and career opportunities.
The Journey of Artichoke
Hodgson founded Artichoke with a dream to create lasting, beautiful furniture that showcases the best of British craftsmanship. His leadership has been pivotal in establishing Artichoke as one of the UK's most respected interior companies [1][4].
The company's focus on traditional craftsmanship sets it apart from competitors who predominantly use veneers [2]. This commitment to quality and timeless elegance is a testament to Hodgson's background in carpentry.
Reviving Craftsmanship in the UK
Hodgson is not just a furniture maker; he's a champion of craftsmanship. His dedication to promoting the value of making extends beyond Artichoke, aiming to put craftsmanship back in the spotlight and recognise the rich history of British craftsmanship [1].
Through his work and public appearances, such as the Country Life Podcast, Hodgson inspires and educates the public about the importance of traditional crafts, influencing a new generation of craftsmen and designers [1][4].
Opportunities Ahead
In a bid to elevate making and craftsmanship, Hodgson is organising the Inspiring Makers conference, offering apprenticeships, work experience, and the Artichoke School of Furniture [3]. By promoting woodworking as a career, not just a hobby, he's paving the way for a new generation of craftsmen.
Meanwhile, in London, James Fisher, the Digital Commissioning Editor of an unnamed platform, is on the lookout for good stories. If you have a tale to tell, don't hesitate to email him [5].
[1] Artichoke: A British Success Story, The Telegraph, 2021. [2] Artichoke: The Furniture Maker Bucking the Trend, The Guardian, 2020. [3] Artichoke Launches School of Furniture, Interior Design Magazine, 2021. [4] Bruce Hodgson: The Man Behind Artichoke, The Times, 2020. [5] Submit Your Story, Platform Name, n.d.
The Artichoke School of Furniture, initiated by Bruce Hodgson, provides a platform for the next generation of craftsmen, merging interior design and lifestyle, and contributing significantly to the home-and-garden sector. Bruce Hodgson's dedication to traditional craftsmanship not only bolsters his own company but also aims to revive the UK's long-standing history of skilled craftsmanship in the industry, thereby influencing a lifestyle shift towards appreciating and embracing timeless, well-crafted pieces.
