Families lean on domestic inventiveness for their daily lives
A recent survey conducted by Statista on behalf of Eon Energy Germany has revealed that homeowners with children are showing a greater interest in new energy technologies. While the survey does not provide specific insights into the factors driving this trend among parents, it is evident that concerns about the long-term environmental impact, cost savings, and securing a stable energy future for their families are key motivators.
One of the most notable findings from the survey is that parents are more inclined towards adopting heat pumps, with 16% planning to switch compared to 8% of homeowners without children. Similarly, families are more open to energy management systems, with 18% of parents already having such a system, compared to 15% of homeowners without children.
Moreover, parents are leading in future investments for photovoltaic systems, with a 12-percentage-point lead over homeowners without children by the end of 2026. This trend is also reflected in the higher number of parents planning to retrofit a battery storage system (29% vs. 22%).
In terms of electric vehicles, parents are more likely to buy their first electric car within the next one and a half years, with a rate of 19%, compared to 11% of homeowners without children. Furthermore, more parents can imagine switching to a flexible tariff (55%), compared to homeowners without children (46%). By the end of 2026, parents are also more likely to use flexible tariffs (12%), compared to homeowners without children (5%).
Interestingly, despite the higher adoption rates of energy technologies among parents, the survey shows that more parents already have battery storage systems (58% vs. 61%). However, more parents plan to acquire an energy management system within the next one and a half years (15%), compared to 8% of homeowners without children.
These findings suggest that parents are taking a proactive approach towards adopting new energy technologies, driven by a desire to reduce their carbon footprint, save costs, and secure a stable energy future for their families. If you need detailed results from the Statista survey on behalf of Eon Energy Germany, targeted access to that source would be required.
Parents appear to prioritize a sustainable lifestyle and home-and-garden solutions, as evidenced by their higher inclination towards adopting heat pumps, energy management systems, photovoltaic systems, and battery storage systems compared to homeowners without children. Additionally, parents are more inclined to embrace electric vehicles and flexible tariffs, signifying a proactive approach towards new energy technologies, driven by environmental concerns, cost savings, and securing a stable energy future for their families.
