Fabletics presents the Any-Wear Line, now available!
In a move that signals major growth ambitions, activewear brand Fabletics is reportedly preparing for an initial public offering (IPO) by engaging banks to facilitate the process [1]. This step comes after the launch of their latest product, the Any-Wear collection, which emphasizes versatile activewear designed for all-day wear.
The Any-Wear collection, consisting of 18 different pieces, includes a new midi dress style and pants, all designed to be mixed and matched [2]. According to Jennifer Chevchek, vice president of Women's Design at Fabletics, the collection is designed to allow customers to wear Fabletics 24 hours a day, 7 days a week [4]. This aligns with the brand’s direction toward combining style and comfort for everyday and active occasions [1].
Fabletics, founded in 2013 and backed by actress Kate Hudson, has been expanding its offerings over the past few years. Beyond apparel, the brand has introduced a fitness app in March last year and a resale program in July [5]. The brand has also collaborated with influencers like Becky G, demonstrating a strategic push into lifestyle and influencer-backed product lines [3].
The Any-Wear collection is a response to the growing casualization of workwear and consumers wanting versatile styles [6]. It is available online and in Fabletics stores across the U.S. and Europe [7]. Fabletics reportedly aims for a valuation of more than $5 billion with this IPO [1].
While official statements on post-IPO strategies are yet to be released, the IPO preparation marks a significant milestone for Fabletics’ business trajectory after launching its new collection [1][3]. The brand has also introduced a Velour clothing line and a loungewear line called Lounge in the past year [2][8].
References:
- Retail Dive
- Business of Fashion
- Forbes
- InStyle
- Fabletics
- CNBC
- Fabletics Store Locator
- Fashion United
Amidst the pandemic, Fabletics, a brand known for merging style and comfort, aims to extend its reach further with an initial public offering (IPO), signaling growth ambitions. The upcoming IPO follows the launch of their versatile Any-Wear collection, designed for a 24/7 lifestyle, which includes pieces for fashion-and-beauty, home-and-garden, and shopping purposes, catering to the growing demand for casual workwear. Additionally, Fabletics has collaborated with influencers, ventured into fitness apps, and launched resale programs, indicating a strategic push into lifestyle and fashion-driven product lines.
