Explore the neoclassical design of an apartment situated within The Whiteley's tower clock.
In the heart of London, a new residence has taken centre stage at The Whiteley, a mixed-use development with a rich history as the UK's first department store. This latest addition to The Whiteley's Designer Collection is a four-bedroom apartment, nestled within the building's iconic Grade II-listed clock tower.
Furnished by Maxalto, a B&B Italia Group brand celebrating its 50th anniversary, the apartment showcases a blend of timeless Italian design with the historic fabric of The Whiteley. The neoclassical Italian elegance of Maxalto's trademark aesthetic is on full display, underscoring a balance between the historic significance of The Whiteley and Maxalto’s timeless contemporary soul.
The 'clock tower room' is a highlight of the apartment, boasting soaring 6-meter ceiling heights and sweeping panoramic views across London. Interior details such as a floor-to-ceiling bookcase with top-stitched leather shelving and contemporary Flos ‘Notambule’ pendant lights add a modern design layer while respecting classical influences.
The principal suite features a Kasia leather headboard, while the study includes Maxalto’s black oak ‘Biblia’ bookcases. The apartment's private terrace, home to a dining zone and natural linen Gio sunbeds, offers a serene outdoor space to enjoy London's cityscape.
The Arclinea kitchen, adorned with Bianca Eclipsia quartzite countertops, exudes modern luxury. The living room, with its Corteccia stone fireplace, offers a cosy retreat. The Lilium sofa, curved around a 'Xilos' coffee table in glossy Sahara Noir marble, creates a stylish seating area.
The Edwardian Baroque glass dome adjacent to the apartment was reimagined by architect Foster + Partners, preserving the building's architectural essence while introducing a contemporary twist. The project is part of a wider £1.5 billion transformation of The Whiteley, reinforcing the development's commitment to preserving heritage while delivering world-class, contemporary living spaces.
The Inside Story series by Wallpaper highlights notable interior design, and this new apartment at The Whiteley is no exception. By combining the building’s storied architectural heritage with Maxalto’s global Italian design legacy, the apartment creates a luxurious living space that honours tradition while embracing modern luxury and craftsmanship. The result is a sophisticated blend of London's architectural history with contemporary Italian design excellence, representing a sophisticated global design influence within a historically important landmark.
- The unique blend of neoclassical Italian design from Maxalto and the historic fabric of the Whiteley's clock tower creates a luxurious interior-design that beautifully embodies a timeless lifestyle.
- The latest addition to The Whiteley's Designer Collection, a four-bedroom apartment in the clock tower, offers a serene outdoor space on its private terrace, where home-and-garden elements like natural linen Gio sunbeds complement the contemporary interior design.
