Explore a neoclassical-styled living space situated in the towering clock tower of The Whiteley.
A New Era of Luxury Living: Europe's First Maxalto-Furnished Apartment Unveiled at The Whiteley
London, United Kingdom - A new chapter in luxury living has been written with the launch of Europe’s first apartment furnished by Maxalto, a prestigious brand under the B&B Italia Group. This stunning apartment is part of The Whiteley's Designer Collection, a £1.5 billion transformation of the historic building, formerly Britain’s first department store.
Located in the heart of London, The Whiteley's latest addition showcases a harmonious blend of neoclassical influences and contemporary Italian design. The apartment, a £25 million showcase, is the result of a collaboration between Antonio Citterio and the B&B Italia Group, emphasising exceptional craftsmanship and design excellence.
The apartment's unique features include a principal suite adorned with a Kasia leather headboard, a natural wenge dining table, and Maxalto's black oak 'Biblia' bookcases in the study. The adjoining Arclinea kitchen boasts Bianca Eclipsia quartzite countertops, tobacco-toned leather bar stools, and a 'Pathos' desk topped with Calacatta marble.
The living room, centred around a Corteccia stone fireplace, houses a Lilium sofa and an 'Xilos' coffee table. The apartment's pièce de résistance, however, is the 'clock tower room' with a 6m ceiling height and sweeping views of London. This space features a floor-to-ceiling bookcase with top-stitched leather shelving and Flos' 'Notambule' pendant lights.
The Inside Story, a series by Wallpaper, has highlighted this notable interior design. Kelly Behun's involvement in designing one or more apartments in this collection contributes a distinctive, sophisticated style consistent with the transformation’s overall blend of heritage and modern luxury.
The redevelopment preserves the Grade II-listed facade and revitalises historic features like the clock tower, combining heritage preservation with contemporary luxury living. The apartments in The Whiteley London offer privacy with private entrances separated from the commercial spaces, making each residence a sanctuary within the bustling city.
The Whiteley's mixed-use development also includes luxury residences, retail spaces, and amenities such as the UK's first Six Senses hotel. The private terrace of the Maxalto-furnished apartment is adjacent to The Whiteley's restored Edwardian Baroque glass dome, reimagined by architect Foster + Partners.
This new apartment is not just a testament to the fusion of heritage and modernity, but also a symbol of London's ever-evolving luxury landscape. For those seeking a blend of timeless elegance and contemporary sophistication, The Whiteley's Designer Collection offers an unparalleled living experience.
[1] Source: The Whiteley's official website and press releases.
This luxurious apartment, a showcase of Europe's first Maxalto interior design, is a significant addition to the home-and-garden sector, embodying a unique lifestyle blend of heritage and modernity at The Whiteley in London. The interior design, carefully curated by Antonio Citterio and the B&B Italia Group, not only elevates the living experience, but also contributes to the evolving luxury landscape of the city.
