Downtown Loveland now features a fresh love lock sculpture and a new Visitors Center branch.
New Love Lock Sculpture and Visitors Center to Open in Loveland
Loveland, Colorado, is set to unveil a new iconic love lock sculpture and a downtown Visitors Center branch this month, as part of the city's ongoing commitment to tourism-driven economic development and public art.
The Love Lock sculpture will be unveiled on Friday, July 18, 2025, on the southwest side of the Loveland Museum, located at 503 N. Lincoln Ave. This public art installation is a testament to love and community, and it continues Loveland's long-standing tradition of sculpture art, exemplified by its annual Sculpture in the Park event.
The sculpture, designed in a grid, will feature 40 red steel hearts of various sizes, arranged in the shape of a larger heart. Visitors can purchase locks on site or bring their own to add to the sculpture at the Visitors Center.
The Grand Opening Celebration for the new downtown Visitors Center branch will take place on July 19, 2025, from 10 a.m. to 1 p.m. The exact location of the Visitors Center is yet to be specified, but it promises to offer local artisan gifts, exclusive downtown merchandise, and items inspired by Loveland's art scene.
The event will include remarks from Mayor Pro-tem Mallo, Visit Loveland staff, key city leaders, and the sculpture's creator, artist and engineer Doug Rutledge. The first lock will be set by Mayor Pro-tem Mallo, followed by a winning couple selected through Visit Loveland's social media contest.
To accommodate increasing demand, two more love lock sculptures will be added by the end of 2025, bringing the total to five citywide. One of the new sculptures will be near the East Visitors Center (5400 Stone Creek Cir.), and another at Lake Loveland near West Eisenhower Boulevard and Lake Drive.
Funding for the Visitors Center and sculpture enhancements comes from lodging tax revenues that reached $1.4 million in 2024. Charles Lammers, destination marketing manager for Visit Loveland, stated that Loveland's identity is rooted in art, sculpture, and love.
The existing Visitors Center welcomed over 12,000 guests last year and sold over 1,200 locks annually. The enhancements aim to strengthen tourism and provide locals and guests with more opportunities to celebrate Loveland's identity through public art, local culture, and lasting experiences.
For more information about Loveland's attractions, visit VisitLoveland.com.
[1] Loveland Reporter-Herald
[2] Sculpture in the Park
[3] Loveland Museum
[4] Visit Loveland
- The new love lock sculpture in Loveland, Colorado, is a part of the city's commitment to the arts, tourism, and public art, especially since Loveland is known for its annual Sculpture in the Park events.
- The Grand Opening Celebration for the new downtown Visitors Center branch in Loveland will feature local artisan gifts and merchandise that reflect the city's art scene, making it an attraction for both locals and guests.
- The addition of two more love lock sculptures in Loveland by the end of 2025 will not only cater to the increasing demand but also solidify Loveland's identity as a home and garden for art, sculpture, and love.
