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Designers Goddard Littlefair draw inspiration from Oscar Wilde's world to craft the Mayfair Townhouse, offering a captivating glimpse of his era.

Acclaimed British firm Goddard Littlefair, specialists in hospitality and interior design, appointed for luxury hotel project The Mayfair Townhouse by London and Regional. The iconic hotel, owned by London and Regional, is situated in Mayfair's center on Half Moon Street, nestled among London's...

Esteemed British hospitality and interior design firm, Goddard Littlefair, have been chosen by...
Esteemed British hospitality and interior design firm, Goddard Littlefair, have been chosen by London and Regional, proprietors of prestigious luxury hotels, for the design of their fifth such hotel under the brand, The Mayfair Townhouse. Positioned in the comparably exclusive Mayfair district on Half Moon Street, the hotel is only a short distance from the Green Park, with seven historically listed Georgian buildings encompassing its structure.

Designers Goddard Littlefair draw inspiration from Oscar Wilde's world to craft the Mayfair Townhouse, offering a captivating glimpse of his era.

Unfiltered Scoop: Get the inside scoop on London's hottest luxury hotel, The Mayfair Townhouse! This gem, nestled in the heart of Mayfair on Half Moon Street, is a lavish hideaway for those craving a discreet London base. The hotel boasts seven stunning Georgian listed buildings, all woven together by the design geniuses at Goddard Littlefair. You'll feel like you've stepped back in time while basking in contemporary style, thanks to the studio's knack for blending Old and New Mayfair vibes with a dash of 1920s flair.

The Mayfair Townhouse's history is steeped in intrigue, having once been the abode of none other than Oscar Wilde. The property's design takes inspiration from Wilde's flamboyant lifestyle and the Aesthetic Movement he spearheaded. Jo Littlefair, co-founder and director of Goddard Littlefair, elaborates that their design approach for the Townhouse pays homage to both the old and the new Mayfair, infused with an air of 1920s extravagance.

The hotel's interiors are a true feast for the eyes, with design elements drawing inspiration from the personalities of its original inhabitants. You'll find fabrics, colors, and meticulous detailing showcasing the eccentric spirit of the time. From the dimpled glass and metal screens in the entrance lobby to the bespoke furniture in the Dandy Bar, every corner exudes a unique and striking personality that nods to the bygone era of the dandy.

The artwork throughout the hotel tells a mesmerizing story, enhancing guests' understanding and appreciation of the buildings and lives within. Art consultant, Minda Dowlin, carefully curated a collection that complements the spirit of the hotel, offering a developed narrative infused with personality.

Don't miss the chance to unwind in the Dandy Bar, an exquisite space illuminated by silk pleated lampshades and adorned with opulent velvets, leathers, marble, brass, and high-gloss timbers. Its design was inspired by the flamboyant outfits of the flapper era and the traditional gentleman's pocket watch, creating a truly captivating atmosphere.

As you make your way down to The Lower Ground, you'll find the Club Room, a cozy library-like space filled with collectibles, accessories, and books that pay homage to the characters and personalities intertwined with the design of The Mayfair Townhouse. The Den, another captivating room, features rich red panelling and an abundance of artwork adorned with fox motifs.

Oscar's, the final element of The Lower Ground, invites guests to experience a sophisticated, elegant fitness area complete with indulgent restrooms. The living-area-come-conservatory in the Garden Suites provides guests with a unique experience, showcasing an indoor/outdoor scheme reminiscent of Cecil Beaton's love for gardens.

The hotel's rooms and suites are unlike any other, each one a masterpiece custom-designed by Goddard Littlefair to showcase the property's character and personality. You'll find yourself immersed in a world of thoughtful design, offering a unique experience with every visit.

The incorporation of Oscar Wilde's flamboyant lifestyle and the Aesthetic Movement he spearheaded can be seen throughout the interiors of The Mayfair Townhouse, creating a fusion of Old and New Mayfair vibes with a dash of 1920s flair. The design of the Dandy Bar, inspired by the flamboyant outfits of the flapper era and the traditional gentleman's pocket watch, is a captivating space that fuses home-and-garden elements, reflecting the unique lifestyle design of the Mayfair Townhouse.

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