Bridge of Weir & Polestar Redefine Sustainable Luxury in Automotive Interiors
Bridge of Weir, in collaboration with Polestar, is setting new standards in sustainable luxury automotive interior design trends. The company welcomes stakeholders to witness their eco-friendly production process, using local materials and energy from a thermal plant. Meanwhile, Polestar offers customers a range of sustainable, traceable, and certified leather and vegan alternatives for their Polestar 3 models.
Bridge of Weir's commitment to sustainability is evident in their use of Life Cycle Assessment (LCA) to compare suppliers and inform consumers about materials' sustainability and durability. The company, led by Sales Director James Muirhead, produces some of the world's finest leathers while adhering to rigorous sustainability standards. They clarify that leather is a co-product, not a byproduct, of the meat industry.
Polestar, a brand focused on electric mobility, shares this commitment. They offer customers a choice between traceable, chrome-free, Animal welfare certified Nappa leather, MicroTech bio-attributed vinyl, or Animal welfare certified wool for their Polestar 3 interior design. This range reflects their belief in providing the best and most sustainable choices for their vehicles. James Muirhead considers sustainability and luxury key ingredients in their leather production, under the brand name 'Waldorf Leather'.
Bridge of Weir and Polestar are collaborating to redefine sustainable luxury in automotive interior design. By offering traceable, certified materials and welcoming stakeholders to their production process, they aim to inform consumers and contribute to a more sustainable future in the automotive industry.
