Brewery Kuchlbauer in Abensberg honored for blending environmental consciousness with brewing heritage - Kuchlbauer Brewery receives founder's award for combining sustainability and tradition in their operations.
In the picturesque town of Abensberg, Germany, the family-owned brewery Zum Kuchlbauer has been a cornerstone of tradition and innovation since 1751. Recently, the brewery has been honoured with the Lower Bavarian Sparkassen Founder's award in the sustainability category, for its groundbreaking Weissbier-Quartier project.
The Weissbier-Quartier, a cultural and tourism initiative centred around wheat beer (Weissbier), is a testament to Zum Kuchlbauer's commitment to sustainable entrepreneurship. The project integrates a brewery museum, restaurant, and a distinctive tower designed by Friedensreich Hundertwasser, all emphasising sustainable tourism by promoting local heritage, supporting regional agriculture (barley and hops), and boosting the local economy through visitor engagement.
The Weissbier-Quartier's sustainable business model is likely rooted in local sourcing, energy-efficient brewing processes, and contributing to the regional economy by attracting tourists and creating jobs. The project also serves as a landmark that helps preserve Bavarian beer culture and promotes environmentally conscious practices in brewing and hospitality.
The award-winning Weissbier-Quartier is also a climate-positive logistics building, having opened its doors in 2024. The building's construction follows energy-efficient principles, and it is equipped with photovoltaics and modern workplaces. The project's success in combining ecological responsibility, regional connection, and economic future viability has earned it praise from Kelheim's District Administrator Martin Neumeyer, who lauded Zum Kuchlbauer as a model for sustainable business.
Dieter Scholz, Sparkassen Board Chairman, presented the award to Jacob Horsch, Brewery Managing Director, in recognition of their commitment to sustainability. The Lower Bavarian Sparkassen Founder's award, established in 2004, is the most important award for entrepreneurs in the region, with eight categories celebrating excellence in various fields.
With roots dating back to 1300, Zum Kuchlbauer continues to blend centuries-old brewing tradition with sustainable entrepreneurship, setting an example for businesses striving to balance heritage and innovation while prioritising the environment and community.
- The award-winning Weissbier-Quartier has integrated a television series about sustainable living, showcasing their home-and-garden initiatives and promoting a sustainable lifestyle.
- Jacob Horsch, Brewery Managing Director, was interviewed on a financial news show discussing the role of entrepreneurship in promoting business growth, citing Zum Kuchlbauer's innovative approach as an example.
- In addition to the Weissbier-Quartier, Zum Kuchlbauer has expanded its business ventures to include a garden shop focusing on organic and eco-friendly products, further emphasizing their commitment to sustainable living.
