Germans Increasingly Prefer Disposable Barbecues: 'On-the-Go' Option - Barbecue on the Move: Increased Usage of Disposable Grills among Germans
In a surprising turn of events, disposable grills have become the talk of the town in Germany, with sales soaring by an impressive 26% compared to the same period in 2023. According to recent market research by NielsenIQ, a staggering 459,200 disposable grills were sold in the first five months of this year, marking a significant increase of 129,700 units compared to the same period last year.
This surge in demand for disposable grills has coincided with a simultaneous decrease in sales of traditional grills, with 475,000 standard grills sold in the first five months of 2025, a 2.4% decrease compared to the same period last year.
The convenience and ease of use offered by disposable grills seem to be the primary factors driving their popularity. These grills require no preparation or cleanup, making them perfect for quick and spontaneous outdoor grilling. Their portability, lightweight design, and ease of carry also make them ideal for picnics, festivals, camping, and beach outings.
Moreover, the lack of maintenance required for disposable grills is another significant appeal, especially for urban consumers with limited space or time. Unlike traditional grills, disposable ones do not require storage or cleaning, making them a practical choice for many.
The changing consumer lifestyle also plays a role in the rise of disposable grills. More people are opting for casual and occasional grilling rather than investing in bulky traditional grills. Additionally, regulatory or environmental factors may also be influencing the shift towards disposable grills, as some models are designed to meet local regulations or offer environmentally friendlier options.
However, it's essential to note that the specific reasons for the significant increase in sales of disposable grills in Germany compared to traditional grills, according to NielsenIQ's market research, remain unknown without consulting their published reports or official summaries.
In some communities like the city of Dortmund, grill enthusiasts are being urged to use disposable grills away from grass for environmental and fire safety reasons. The average prices for electric grills have also increased compared to the same period last year, while the prices for coal and gas grills have decreased at the beginning of this year.
As the summer season approaches, it will be interesting to see how this trend continues and evolves. For those looking to join the disposable grill revolution, it's essential to consider factors such as convenience, portability, and environmental impact when making a purchase.
The varying community policy on grass usage and fire safety concerns in cities like Dortmund could lead to an increase in outdoor-living spaces utilized for disposable grill usage. The flexible lifestyle associated with the disposable grills' convenience and easy-to-manage nature aligns with home-and-garden lifestyles, making them attractive options for homeowners and renters alike.
