Animals and Infants Emphasize Ongoing Expansion as Associated Wholesale Grocers' Own Label, Best Choice, Reaches New Heights
Associated Wholesale Grocers (AWG) has expanded its private label offerings with the launch of two new product lines: Pure Wonder and Hello World in the pet and baby care categories respectively.
The Pure Wonder program, designed to offer a savings of 20% over national brands without sacrificing quality, includes products for dogs, cats, and birds. AWG spent a good amount of time finding a supplier that could produce high-quality products at a good value for Pure Wonder. The wet food is designed to provide hydration, which is particularly important for cats.
Pure Wonder's dry-kibble line for cats and dogs has been relaunched, and offers reformulated wet-food items with improved ingredient standards. The line includes 11 new wet cat-food products and 11 new wet dog-food items, many of which will be offered in variety packs.
AWG has also developed a new private label brand called Hello World in the baby category. The development and launch of Hello World by Best Choice was influenced by the emotional nature of purchases in the baby category, the desire for products that can be trusted, and the need to balance quality with affordability. A lot of care and consideration went into developing the name and packaging of Hello World by Best Choice to communicate quality and value to shoppers.
Best Choice recently launched the Pure Wonder program with strong promotions for retailer partners, planned for the first several months the product is out. AWG provides a suite of marketing and promotional support to help retailers sell Hello World by Best Choice products, including in-store signage, online marketing content, and digital coupons.
The Hello World by Best Choice products are backed by AWG's 100% guarantee. The packaging for Pure Wonder was designed by Daymon Design to make the brand stand out on the shelf and give the appearance of a true brand. Pure Wonder products are now available to AWG member retailers.
Pure Wonder and Hello World are the latest additions to AWG's private label assortment, which includes over 3,300 products under the Best Choice brand, established in 1985. The launch of these new product lines demonstrates AWG's commitment to meeting the needs of its customers by offering high-quality, affordable products.
The key factors behind the development of these new product lines might include consumer demand trends, market gap analysis, competitive benchmarking, cost and supply chain efficiencies, brand strategy alignment, innovation from customer insights or technological advances, and the growth in the number of pets in households and the humanization of pets. For detailed factors specific to these lines, updated information from Associated Wholesale Grocers or Best Choice official announcements or press releases would be required.
Meanwhile, Target is holding steady on back-to-school prices to provide relief and reassurance to price-weary shoppers during the shopping season.
- In addition to the pet and baby care categories, Associated Wholesale Grocers (AWG) has ventured into the lifestyle sector with the private label brand Pure Wonder, offering food-and-drink products for various pets like dogs, cats, and birds.
- To cater to the evolving needs of modern households, AWG has also introduced a new private label brand called Hello World in the home-and-garden segment, targeting baby products, reflecting their commitment to offering high-quality, affordable products for diverse lifestyles.
